THE FOUR (4) Ps TO USE WHEN WRITTING TO PERSUADE.

 Use the 4 Ps for persuasive writing.

Dear business owners,

Use the 4 Ps to get it right when writing to persuade. (It help the reader have more understanding)

The 4 Ps are;

1. Promise

2. Pictures

3. Proof

4. Push

1. PROMISE: point out the problem your reader faces, the solution you offer, and a clear benefit that ur solution offers(one that helps the reader with her problem or need. You've done a good job with the promise if ur reader clearly understands the benefit you offer.

2. PICTURE: paint a descriptive, vivid picture in the reader's mind. Tell a story or describe a scene to help her understand ur promise. (Here, you build understanding through feelings)

3. PROOF: offer credible evidence that shows the reader why and how your solution works, appealing to her mind. (Here, you build understanding through logic)

4. PUSH: invite the reader to take action. Make an ask in a way that the reader understand the urgency to act sooner than later.